Companies cannot connect with all customers in large, broad, or diverse markets. They need to identify the market segments or in other, they have to do market segmentation so they can serve effectively. This decision requires a keen understanding of consumer behavior and careful strategic thinking about what makes each segment unique and different. Identifying […]
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Marketing is a vital functional area of management. The term ‘marketing’ was derived from the word ‘market’ or ‘shop’ which refers to a place for buying and selling of goods and services. The traditional definition of marketing was concerned with the only the sale of goods but the modern definition is consumer oriented which is
What is Marketing? Definition, Nature, Scope, Functions… Read More »
what is supply chain management (SCM)? Supply chain management is the management of the flow of goods and service. By the concept of flow of goods and service in supply chain management we means a flow of entities i.e starting from the procurement of the materials, description of the transportation of raw materials, various parts
What is supply chain management (SCM) and Why it is important Read More »
A blockchain is a distributed database or ledger that is shared among the nodes of a computer network.
What is blockchain and how does it works? Read More »
Anyone can do digital marketing. Whether you are an individual who is looking to earn online or you wanted to promote your business.
What is digital marketing with full information? Read More »
Ferrero is an Italian confectionery company, privately owned by the Ferrero family. The Reputation Institute’s 2014 survey ranked it as the 22nd “most reputable company in the world”.
The success story of Ferrero – a best chocolate company Read More »
McDonald’s is the world’s leading hamburger fast food chain with more than 34,000 restaurants in 119 countries. You’ll be surprise to know More than 80 percent of McDonald’s restaurants are owned and operated by franchisees, which decreases the risk associated with expansion and ensures long-term tenants for the company. McDonald’s serves 70 million people each
How Has McDonald’s Been So Successful for So Long? Read More »